Bringing Luxury Property Design to Life Online
A refined WordPress website that mirrors Blakeney Homes’ attention to detail, showcasing their high-quality residential developments and supporting future sales.
Sector
Construction
Our Team
- RH
Deliverables
- Website
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The Challenge
Blakeney Homes, a privately owned property development company based in Bedfordshire, has been building high-quality residential homes for over two decades. With a strong reputation for outstanding design and premium build quality across their exclusive developments, their website needed to reflect the same standard.
Their old site was dated, difficult to update, and failed to showcase the craftsmanship, attention to detail, and prestige that define the Blakeney brand. The goal was simple: create a modern, mobile-friendly website that would not only highlight their portfolio but also strengthen credibility with homebuyers, partners, and planning authorities.
Laying the Foundations
Our first step was to understand what makes Blakeney Homes different. Their developments are exclusive, meticulously designed, and aimed at a discerning market. The new site needed to capture that level of quality while remaining easy for the team to update without technical headaches.
We planned a clear structure that put completed projects front and centre, allowing prospective buyers and stakeholders to immediately see the scale and style of Blakeney’s work. Alongside this, we made sure the CMS would be flexible enough to grow with the business, handling new projects, land acquisitions, and future developments seamlessly.
Designing for Impact
Built on WordPress with Full Site Editing, the new Blakeney Homes website delivers a clean, elegant, and highly visual experience. Large imagery and crisp typography create a premium feel, while the layout guides visitors through key developments without unnecessary clutter.
We paid particular attention to project pages, ensuring each one could showcase photography, specifications, location details, and progress updates in a way that appeals directly to buyers and investors. The site is fully optimised for SEO, helping Blakeney rank for relevant property development searches, but also supports the credibility needed when dealing with planning submissions and stakeholder presentations.
The Outcome
The Results
Looking back, this project was about more than just building a website. It was about matching the online experience to the craftsmanship Blakeney put into every home. As designers, we appreciated the attention to detail in their interiors and architecture, so we set out to reflect that same quality online. The result is a site that feels as considered and refined as the homes themselves, ready to showcase their developments for years to come.
